Marvel NOW! means big changes, new titles and new creative teams. Fans may be frothing with excitment, fuming or just puzzled at the new direction. From October 2012 to February 2013 Marvel is launching a new title including Uncanny Avengers by Rick Remender, All-New X-Men by Brian Michael Bendis and Avengers by Jonathan Hickman with more to be announced.
Marvel Chief Creative Officer Joe Quesada, Editor-in-Chief Axel Alonso and Executive Editor Tom Brevoort reveal what to expect on Marvel.com today. I’ve picked answers to the big questions I think are on the minds of fans like myself.
What about continuity and Marvel past?
“A lot of characters and a lot of their stories are starting story arcs and different status quos right around this time. I know there are a lot of people out there who are lapsed readers, or future readers who don’t necessarily know exactly how to jump into comics because the idea of decades and decades of continuity is daunting to them. Now mind you, they should never have that fear regardless, but for us we’re putting a flag in the sand and saying “Listen, if you’ve had that problem before, just take a flier on us. Try Marvel NOW!, because we are not wiping the slate clean—we’re just trying to tell these stories from a clean point of view and allowing a good jumping-off point for new readers,” said Quesada.
Is this a reboot?
“It is not a reboot. We don’t travel back in time, into the future, or to an alternate universe. Marvel NOW! respects the investment—emotional and financial—that long-term fans have made in the Marvel Universe, and this story takes place in a Marvel Universe they can recognize, one that grows out of Avengers Vs. X-Men. That said, these stories will be accessible to lapsed readers—the guy who likes, say, Captain America, but doesn’t know where to start—and anyone who saw a Marvel movie or heard the buzz about Marvel NOW!” replied Alonso
The role of digital technology in Marvel NOW!
There [are] really two answers to this, and I think both of them are right. It’s going to play a tremendously huge role, and I don’t know. And the reason I don’t know is because technology is changing every single—oh wait, it just changed again. It changes every second. There’s so much new stuff coming out that I can’t tell you what’s going to be the rage 12 months from now with technology. What I can tell you is that if it’s something that is applicable to things that we do for a living, we’re going to try it. And we’re going to see if it works for us. So it is the great unknown, it is really exciting, but it’s also something that we’re not going to be left behind wondering why we didn’t get involved in the world of digital much earlier. You know, we‘ve been involved in the digital world for a long, long time—longer than most publishers—so we are already ahead of the curve and we’re already getting a sense of what the readership is really thinking, what they’re not thinking, because ultimately it’s about the readers. It’s about making their experience a better one, a more convenient one, and really much more entertaining,” revealed Quesada.
What does Quesada’s preview image say about the characters of Marvel NOW!
“Well I think you can certainly glom several things from that piece. Number one, costume changes. Number two, you’ll see characters there that you wouldn’t necessarily think would be in a piece like that. I think readers can assume that we’re going to make a big push with certain books and create certain books that involve a lot of these new characters. And also just changes to certain status quos based upon costume design and what happened. Even Cyclops. He’s very prominent in that piece, He looks very different, but definitely prominent. And who knows if that’s even Scott in that costume? But the goal was to sort of give a quick, encapsulating view of a piece that says “Well, it’s going to be different.” Quesada answered.
For their entire interviews here’s the Marvel.com link. Stay tuned for more from Marvel’s big three when it comes to new creative teams in an upcoming post.